North Carolina SBDTC
NC Small Business & Technology Development Center
5 W. Hargett St., Suite 600
Raleigh, NC 27601-1348
919-715-7373, ext. 615
www.sbtdc.org
Campbell University MBA team wins competition
The North Carolina Small Business and Technology Development Center (SBDTC) awarded the First Place award in the Graduate Business Student Competition to a group of MBA Candidates from Campbell University who consulted with MarketPlace-Mail.com.
Steven Baldwin, Kenneth Britton and Cynthia Gigandet worked with Steven and Bracha Rosenberg to improve their direct mail business.
The SBDTC advisor was Dan Blankenship.
The team utilized a number of tools during the project including a business review, situation analysis and customer satisfaction survey. These tools identified three areas of focus for the project: Organizational Structure, Sales and Customer Satisfaction.
Through the analysis and recommendations, the team provided MarketPlace-Mail.com a better picture of their customers' advertising needs, which led to the discontinuation of the booklet and more focus on the business core competencies to help them realize higher profits margins.
