Quick Response (QR) Barcodes
On Postcards & Letters
Link Direct Mail to the Web
Turbo-charge your business with QR codes on your direct mail
Quick Response barcodes are everywhere. QR barcodes allow anyone to scan items with their smartphone in order to access extra information.
This might link them through to online content, special offers or competitions.
Think of QR symbols as phone macros. They initiate an action on your phone (text is displayed, music is played, a map appears, video launches, you land on a web page, etc.) Scan a specific checkerboard pattern and a smartphone will react in a specific way.
Benefits of using a QR
Using QR symbols to drive mobile traffic is new -- and you can't be ignored by business people who want to keep their clients. This emerging technology transforms traditional direct mail into marketing that is interactive
MarketPlace-Solutions.com can help you not only create a QR barcode, but help you with your strategy.
Why are you using QR? What are your goals and objectives? How does using a QR barcode fit in? What will they do for you?
Just as in any direct mail marketing campaign, be clear so you can measure against your goals and objectives before, during, and after.
QR symbols are scanned with cell phones. They need to deliver a mobile experience. Phones have limitations but smartphones are the device du jour (and tomorrow). A phone is always online, has a rich browser, is location aware, can deliver video and audio, is used to share information with others, the list goes on.
And QR barcodes can trigger these actions.
Always collect metrics. The only way to know if you've reached your goals, stayed within your budget, and had an impact on the world is to measure against your goals and objectives. You've defined them, you've implemented coherently with them, so build in data collection and analytics so you can quantify your efforts.
Contact us at 919-848-4332 or info@marketplace-solutions.com to get your direct mail campaign with a QR barcode started.
