I just sat down with my designer, Sharon Dean, to discuss a new brochure that I am working on for MarketPlace-Solutions.com
I had someone write the copy. The copy was clear and concise and what I wanted, but Sharon couldn’t make anything work graphically. She wanted to “think outside the box.”
So I got my orange from Flexible Thinker and we started brainstorming.
I started with the idea of solutions, how can we make that graphic stand out?
Sharon started with the word “deliver” — from delivering Chinese food to delivering babies. The ideas were out there. “Yes & because”
We then started playing with ball — which is the start of the logo. I had never really considered it a ball, but that’s where she had started with it.
Well, it’s a red ball. Play ball. A ball smashing a window… all types of crazy ideas.
And then the obvious! It’s a red rubber ball. Let’s take a look at the words to “Red Rubber Ball.” I am thinking it’s a song by the Beatles on their album Revolver — but I am not a music scholar. By chance, I found an advertisement for the recently re-released Beatles albums.
We check on the lyrics. I guess it’s written by Cyrkle and performed by Simon & Garfunkel. The refrain is:
“And I think it’s goon be alright
Yeah, the worst is over now
The mornin’ sun is shinin’ like a red rubber ball.”
PERFECT! It just felt so right.
I’m excited to see what Sharon comes up with. Need to rewrite copy, but I have no doubt it will be a big success.
It really did come out nice. Take a look at our brochure.