Red Rubber Ball & Brainstorming

December 23rd, 2009 by Steven Jay Rosenberg

I just sat down with my designer, Sharon Dean, to discuss a new brochure that I am working on for

I had someone write the copy. The copy was clear and concise and what I wanted,  but Sharon couldn’t make anything work graphically.   She wanted to “think outside the box.”

So I got my orange from Flexible Thinker and we started brainstorming.

I started with the idea of solutions, how can we make that graphic stand out?

Sharon started with the word “deliver” — from delivering Chinese food to delivering babies. The ideas were out there. “Yes & because”

We then started playing with ball — which is the start of the logo. I had never really considered it a ball, but that’s where she had started with it.

Well, it’s a red ball.  Play ball. A ball smashing a window… all types of crazy ideas.

And then the obvious! It’s a red rubber ball. Let’s take a look at the words to “Red Rubber Ball.” I am thinking it’s a song by the Beatles on their album Revolver — but I am not a music scholar.  By chance, I found an advertisement for the recently re-released Beatles albums.

We check on the lyrics.  I guess it’s written by Cyrkle and performed by Simon & Garfunkel.  The refrain is:

“And I think it’s goon be alright
Yeah, the worst is over now
The mornin’ sun is shinin’ like a red rubber ball.”

PERFECT! It just felt so right.

I’m excited to see what Sharon comes up with. Need to rewrite copy, but I have no doubt it will be a big success.

It really did come out nice. Take a look at our brochure.

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