Red Rubber Ball & Brainstorming

I just sat down with my designer, Sharon Dean, to discuss a new brochure that I am working on for MarketPlace-Solutions.com

I had someone write the copy. The copy was clear and concise and what I wanted,  but Sharon couldn’t make anything work graphically.   She wanted to “think outside the box.”

So I got my orange from Flexible Thinker and we started brainstorming.

I started with the idea of solutions, how can we make that graphic stand out?

Sharon started with the word “deliver” — from delivering Chinese food to delivering babies. The ideas were out there. “Yes & because”

We then started playing with ball — which is the start of the logo. I had never really considered it a ball, but that’s where she had started with it.

Well, it’s a red ball.  Play ball. A ball smashing a window… all types of crazy ideas.

And then the obvious! It’s a red rubber ball. Let’s take a look at the words to “Red Rubber Ball.” I am thinking it’s a song by the Beatles on their album Revolver — but I am not a music scholar.  By chance, I found an advertisement for the recently re-released Beatles albums.

We check on the lyrics.  I guess it’s written by Cyrkle and performed by Simon & Garfunkel.  The refrain is:

“And I think it’s goon be alright
Yeah, the worst is over now
The mornin’ sun is shinin’ like a red rubber ball.”

PERFECT! It just felt so right.

I’m excited to see what Sharon comes up with. Need to rewrite copy, but I have no doubt it will be a big success.

It really did come out nice. Take a look at our brochure.

This entry was posted on Wednesday, December 23rd, 2009 at 4:13 pm and is filed under Flexible Thinker, Graphic Design, Innovation, Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.