Make Your Next Design Project Pop with “Red”
Tuesday, January 24th, 2012According to a Loyola College study, “color makes an impression that is 39% more memorable.”
Collateral and direct mail have a bigger impact if they’re in color.
Affordable-priced 4-color printing is an easy choice when planning your next brochure or other direct mail pieces.
Red is probably the most popular color chosen for “pop” in print projects. It is a powerful color that stimulates a faster heartbeat and breathing.
We are conditioned to have a response to red from childhood. Even a young child could answer the question “red means …..”
Red is a good color to use to show tastiness, sexiness, power and alarm.
Red is used to evoke hunger. Many restaurants use heavy doses of red to attract hungry customers: Coke, Wendy’s, Burger King and Red Bull come to mind.
With so much power as a color, you may want to use red selectively as an accent to draw attention to your main offer in your next print project. Sometimes a little red can go a long way.
Contact us at info@marketplace-solutions.com or 919-848-4332 to get your design project started.