The BMEU Challenge: What is the Most Ridiculous Reason that a Mailing Was Rejected?

January 18th, 2012 by Steve Rosenberg

I am trying to document the stupid reasons that mail has been delayed and/or rejected by the Raleigh Bulk Mail Unit. 

Once I have that information, I want to present it to the top people at the Post Office.

Every mailer I have talked to has a horror story about an incident that they were hassled for no cause, but are afraid to complain too loud for fear that future mailings will be rejected.

They are also aware that complaints will be ignored because that is the way the post office handles all the problems — just ignore them.

The mailers I know are not trying to cheat the post office. It would be foolish for me not to have the best address quality on the mailing piece. I want my clients’ mail to be delivered quickly and accurately.

If I have bad address quality, the pieces are likely to come back to the client — and they will not be happy. I would be out of business.

All I want is for the BMEU to verify that I have the number of pieces I claim to mail and that I have the postage in my account. A spot check of address quality (MERLIN) is fine as long as the mail isn’t delayed. The bulk mail clerks should be our partners — not our adversaries.

But don’t hassle me if the weight is .0004 lb  per piece off — especially if it doesn’t affect the postage. Don’t reject the mailing for incomprehensible reasons that don’t affect delivery.

I would like to start a discussion on the stupidest reasons that mail has been rejected. Maybe someone at the L’Enfant Plaza will wake up and tell these clerks that they should be helping us mailers instead of creating barriers.

Feel free to e-mail me at steven@marketplace-solutions.com.