Search Engine Optimization’s Affect on Marketing

June 14th, 2009 by Daniel Rosenberg

I just submitted a paper with 4 other students at IDC Herzliya regarding the affects that Search Engine Optimization for our Integrated Marketing Course. I hope you enjoy it!


In the past decade the world has experienced growth incomprehensible to previous generations. At the heart of this rapid expansion is the phenomenon of the internet. Since its introduction, the internet has increasingly changed the way business is done. In the past when one needed to find a service or product they would first turn to the phone book; however, in today’s world these people are now first turning to the Search Engines.

Search Engine Optimization (SEO) is the process of constructing one’s website in order to improve the volume or quality of traffic to one’s website from the search engines through organic or free listings. The Search Engines provide users with a results page for the keyword one has searched. An “SEO Friendly” site will rank higher on the results page when a relevant keyword is searched for.

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