Election Day is approaching fast and there is no time to make mistakes with your mailing strategy.
A well-designed, well-targeted mailer will leave a succinct and powerful message that voters will remember when they walk into the voting booth.
This article gives tips for making sure your mailings are delivered as fast and as cheaply as possible. This knowledge comes from over 25 years of experience in handling direct mail campaigns and dealing with the Post Office.
Political Campaign Mail and the Post Office
The Post Office is preparing for a big political mailing season in 2012. Special rules give properly marked Political Campaign Mail first class handling at bulk mail prices.
Only Political Campaign Mail is allowed to use Tag 57. This red label needs to be attached to each individual mailing tray and is a visual remainder to the Post Office that the mailing is extremely time sensitive.
According to Post Office regulations, the following organizations qualify to use Political Campaign Mail and are entitled to expedited service:
- Registered political candidates and their associated campaign committee,
- The committee of a political party,
- A political message mailing by a political action committee (PAC), SuperPAC or other organization engaging in issue advocacy or voter mobilization.
In addition to Tag 57, the Post Office has a special set of procedures to ensure Political Campaign Mail gets special treatment. This includes notifying the Bulk Mail Entry Unit (BMEU) when Political Campaign Mail is brought to the Post Office for verification.
Designing & Printing with the Post Office in Mind
MAKE SURE THAT YOUR MAILING PIECE MEETS ALL POSTAGE REGULATIONS BEFORE PRINTING!
Designing a mailer requires knowing postal regulations such as where to place the address block, mail piece dimensions, and aspect ratio. A small mistake can cause your mailing to be rejected by the Post Office.
Postal regulations change daily. Unfortunately, finding someone helpful at the Post Office can be a daunting task.
Addressing mail to take advantage of bulk mail discounts is complex and beyond the scope of this article. Postage costs depend on many factors, including the concentration of addresses in a ZIP code. Specialized software and hardware are required to get the maximum postage discounts available.
MarketPlace-Solutions.com Helps Political Candidates
Direct mail is an essential component of a winning political campaign.
MarketPlace-Solutions.com has worked with several political campaigns over 25 years. We know how to design and print a postcard, a brochure or a palm card quickly and cost-effectively. We can help find the right list to target your political base. Finally, we address the mail and take it to the post office.
We work quickly. Nobody beats our turnaround time or prices.
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