The goal of a Pay Per Click agency is to help their client’s grow by making smart investments within the organization's budget.
The challenge for an organization is to find a competent person who has the knowledge to create a successful campaign. PPC agencies are there to help generate more conversions whether that means more leads, brand awareness or website purchases.
PPC is still a relatively new industry. The only recognized designation is “Google Partner.” Anybody can set up a shingle and call themselves an expert.
In the land of the blind, the one-eyed man is king. There are thousands of PPC agencies that really do not know what they are doing except how to charge your credit card each month.
If your campaign is not setup correctly than there is a 99.9% chance that Google will waste your money. Unfortunately, the agency’s income is based on your AdWords spending, regardless of results.
Here are the questions you need to ask to make sure you select an agency/professional that will help grow your organization.
Pay Per Click is not cheap and you want to make sure that your PPC campaign is promoting the products/services that are consistent with your business goals. The beauty of Pay Per Click is that you can pinpoint the who, what, when, where and why someone sees your ad.
It is essential that each of these variables are clearly communicated between the client and the PPC agency to maximize performance. There is a tremendous advantage to working directly with the person managing your Google AdWords account.
An unnecessary middle-man may very well lead to a waste of spend and a lost opportunity in terms of performance.
For a seasoned PPC professional, creating a Google AdWords account is like painting a picture on blank canvas. You start with unlimited possibilities, but quickly need to focus your resources to come up with a design.
Before putting money into a campaign, you need a detailed analysis of the proposed account setup and a coherent explanation of why the PPC professional thinks this plan best fits your needs and budget. When setting up an account the best practice is to create several campaigns based on different variables including keyword, location, device and time of the day.
This way it will be easier to isolate which variables bring in the best performance. Before putting paint on canvas, you don’t want to launch a campaign with a half-hearted account setup. Make sure you work with a PPC agency that will go the extra mile to make your campaign a success.
Good question! Once the campaign is setup and you start bringing in traffic, the job of the PPC agency is to constantly analyze results to determine how to bring you the most bang for your buck.
You cannot afford to put your campaign on autopilot.
Adwords is an investment that requires constant monitoring and tweaking.
As a PPC account manager, I want to surpass my client's highest expectations and make Google AdWords an integral part of their marketing strategy. I know that they are happy with the results when they ask to increase budget. I do not ask my clients to sign any type of long-term contract because I take tremendous pride in being able to earn their business each and every month.
I can’t speak for the other guys but I can tell you about us! Marketplace-Solutions.com is a family-owned marketing agency that specializes in direct mail and Pay Per Click management. We have been in business over 30 years by consistently delivering results to our clients. We are an official Google Partner. I am happy to tell you about our accolades and achievements but the best way to see the level of customer service and expertise we offer is through our free, no-obligation Pay Per Click review. During the review we will analyze your search term report, click-through rate of your text ads and several other factors to see if your PPC account is maximizing performance. We give you a clear strategy moving forward.