The Post Office is offering a 2% discount on postage from September 1 to November 30, 2019.
I think Informed Delivery is the best thing to come out of the post office in years. The goal is to integrate direct mail marketing with mobile technology.
Since I was already using Informed Delivery for my clients, I thought it was going to be easy to take advantage of the discount and get some free postage.
I spent many hours trying to get my discount. My software, Accuzip, did the calculations flawlessly.
However, when I submitted the documentation for the Full Service discount, the discount for the Informed Delivery disappeared.
Was it something I was doing? I checked with the local head of the Bulk Mail Entry Unit at the Raleigh post office. I asked Accuzip. I contacted PostalOne and started a ticket.
After several conversations and a huge email chain, the problem was the I was sending the list up for full service validation and then submitting the campaign for Informed Delivery -- the process I always use.
It doesn't make sense to do the Informed Delivery campaign before the mailing list is validated.
But that was the key. I not only had to submit my Informed Delivery campaign BEFORE validating and uploading the file, I had to wait overnight so the Informed Delivery campaign would process.
It turns out that a postal employee in St. Louis finally figured it out. I submitted the Informed Delivery campaign on Friday, then uploaded the full service documentation on Monday.
It turns out the instructions were on page 6 -- and they still were not clear. No one seemed to know the correct sequence of getting the discount.
I tell people there is a reason for the expression, "Go Postal." And that's my job security.
Now I just have to go back and get the discounts for the previous mailings!