- Senior Level Paid Acquisition
The Transparency PPC Guy
You deserve to know exactly where your ad budget goes, what’s working, and what needs to change. That’s the foundation of how I manage paid media.
You work directly with me, from the first conversation to the decisions that shape your campaigns. I build the strategy, manage the ads, and turn the data into clear next steps, so you understand what we’re doing and why.
10+ Years in PPC | $30M+ Managed As Spend | Google Ads + LinkedIn Certified
- Why Daniel
Senior-Level PPC Management Without the Agency Layers
Since 2010, I’ve managed paid advertising for B2B SaaS, cybersecurity, technology, e-commerce, and service businesses—from smaller accounts to multimillion-dollar programs. I bring that experience directly to your campaigns, with a clear focus on where your budget goes and what it delivers.
- DIRECT ACCESS — You work directly with me, the person building your strategy and managing your campaigns.
- HANDS-ON MANAGEMENT — I personally review search terms, targeting, budgets, and tracking to find waste and opportunities.
- CLEAR EXPLANATIONS — You’ll understand what’s working, what isn’t, and what I recommend doing next.
- HONEST RECOMMENDATIONS — I recommend what makes sense for your business—even when that means spending less.
- Free PPC Audit
Before You Spend More, Find Out What Your PPC Is Already Doing
I’ll personally review your Google Ads, LinkedIn Ads, or both, and give you a clear, plain-English assessment of what’s working, where your budget may be going to waste, and which opportunities deserve your attention.
You’ll get an honest, hands-on review with practical recommendations and clear next steps.
No pressure. No obligation. Just an honest second opinion.
- Paid Media Personally Managed
Two Platforms. One Transparent Strategy
Google Ads and LinkedIn Ads serve different purposes. I give each its own strategy, measure what it delivers, and recommend it only when it makes sense for your business.
Google Ads
Reach People Searching for What You Sell
Does Your Search Volume Make Sense?
Try some back-of-the-envelope math: divide your Search impressions by your Search impression share for the same period.
1,000 impressions ÷ 10% impression share = 10,000 potential ad appearances.
Does that scale make sense for your niche and target locations? If the number feels surprisingly high, your targeting deserves a closer look.
How I Manage Your Campaigns
I review the actual searches triggering your ads, exclude irrelevant traffic, and focus your budget on searches that signal buying intent.
You’ll see which campaigns drive enquiries and sales, what those results cost, and what I recommend changing next.
LinkedIn Ads
Reach the Right Companies and People
Are You Reaching Potential Buyers or Just More People?
Reaching 500,000 people means little if few could become customers. An audience of 25,000 relevant prospects could be far more valuable.
Do the companies, job roles, and seniority levels you’re reaching match the people you actually sell to? If you can’t answer that confidently, your targeting deserves a closer look.
How I Manage Your Campaigns
I build audiences around your ideal customers using relevant roles, companies, industries, account lists, and remarketing.
I review who your ads reach, how often they see them, and which actions follow—so you can see what your budget delivers and where to focus next.
- Testimonial
What Clients Say About Working With Me.
Emma Borochoff
Associate Vice President, Marketing — Remesh
Zach Cutler
Owner — Propel PR
Adam Merran
Owner — PackNWood.com
John Beard
Arbor Lawn Inc.
- FREE PPC REVIEW
Get a Clearer Picture of Your Ad Account
Request a free, no-obligation review of your Google Ads and/or LinkedIn Ads account. I will personally identify potential waste, missed opportunities and the highest-priority improvements.
No automated sales sequence. No pressure. Daniel will personally respond.